Women

Historic:

Vertigo, 1958, Alfred Hitchcock
- Accused of misogyny (women hating)
- Laura Mulvey's male gaze- Ice Women, Hitchcock has a tendency to portray all his women as perfect, beautiful, unattainable  in all his films.

Fairy Liquid Adverts- 1950s-
- Present women as idealised housewives, looking perfect, dressed beautifully and using received pronunciation. Presented as the women that every woman should aspire to be.
- The adverts haven't changed too much today, they still present traditional values.

Wasp, 2003, Andrea Arnold
- British social realism, Oscar winning for best short film. 
- Takes stereotype of chav (hegemony)- representation that is just a stereotype. Present the chav in  a sympathetic way so that we can see the world from her perspective, transgressing (criticising) hegemonies.

Contemporary:

Cosmo/Womens health.
- See spider diagrams

Made In Dagenham, Set in 1968,2010, Nigel Cole
- Represents women who were influential historically but not really recognised at the time, now on in west end as musical. Raving reviews.
- Nicknamed Revlon Revolution by the media as they were quite glamorous women which detracted from the serious issue of equality of pay between men and women, media mis-represented them.
- Supports theory that individuals can make a difference to society- Giddens theory of structuration. Foucault- Techniques of the self.
-Marxist reading presents the struggle between the working class women and the ruling class, Ford managers, and how Ford attempted to exercise absolute control over the women but eventually the women rebelled.

Hunger Games, 2012-2015, Francis Lawrence
- Marxist reading- represents a society that is controlled by the media.
-But like in Made In Dagenham there is a strong female lead, breadwinner for her family (non-sterotypical role)
- Judith Butler- she has to learn how to form her identity, make a public persona which is traditionally feminine then a separate identity which enables her to survive in the ferocious world.

Representation
-Emma Watson's launch of the He For She campaign at the UN went viral and helped to promote fourth wave feminism. This campaign like 'Miss Representation' and 'The representation project' all help to promote fourth wave feminism.
-The Bechdel test as to whether a film is feminist

Gossip Girl
- Strong female leads
- A male character hides behind the 'female' gossip girl in order to conform to the feminine society.
- Structuration as Dan creates uprising.
-Opposes the idea of a patriarchal society.

Future
- Fourth wave feminism has taken hold.
- Way in which people use magazines is changing (U+G)- more aware of the reason we read magazines (diversion) and that we don't have to aspire to some unattainable idea presented in them.
-More feminist films in coming years due to its current rise of importance and awareness.