The theory that society is controlled one elite power who keeps the rest of us in our place by making sure we share their ideas about the ways things should be. (e.g Blair in Gossip Girl)
Examples:
Cosmo-
- A feminist marxist reading of the magazine cover of the December 2014 issue is that we are able to recognise the ideal version of ourselves.
- A feminist marxist reading of women's magazines suggests that women are told what to think by magazines, which distracts them from really important issues, however Cosmo contradicts this view in articles like "Women Hating= Not Cool", by bringing those issues into the spotlight.
Hegemony:
This is when social groups agree on a particular idea to make it seem natural and true (e.g. The family should consist of a mother, father and children or England's favourite sport is football etc.)
Examples:
Cosmo-
- Cosmo claims to celebrate the independent woman, however it applies to the hegemony that women should be slim and beautiful and therefore has some stereotypes
Women's Health:
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